Just as signing up for a diet program doesn’t mean you will lose weight, buying an ad doesn’t mean you will get sales. There is a whole litany of details that need to be attended to before weight gets lost or ads get sales. Don’t make the mistake of thinking that just because you plunked down the cash you deserve results.
First, is it a good plan? If you’re signing up for one of those fad diets, you might be wasting your time and money. Or if you can’t live without carbs, don’t expect the Atkins Diet to bring great results on the scale. In the same vein, you have to find the right place to advertise your Etsy business. Know your target market and tailor your ads and the places where those ads will be seen to your target.
Second, are you putting enough effort in? Now that you’ve found the perfect diet or ad venue, your job is not done. You have to put the effort into “working the plan”. Are you following the rules of the diet to a “T” or are you a little fuzzy on the calorie limit? Regarding your Etsy product, are you offering the very best to your potential customers? Are you displaying that in your ad, and perhaps more important, when potential customers visit your shop are they impressed by what they see? You might be on the best diet plan in the world but if you don’t put the effort in, you won’t see results. Same thing goes for your advertising plan.
Finally, are you just dieting or are you adding in some exercise too? You will see faster results if you exert yourself on a daily basis, both in your weight loss efforts and in your quest to get more sales. Add in a routine that includes getting the word out about your shop by networking with bloggers. Offer stellar customer service that makes your buyers want to tell the world about their experience with you. Find ways to give of your time, your resources, and your abilities – be generous, and the world will be generous to you.
Give these things a try, and who knows? Suddenly you may discover a lean, mean sales machine emerging from that once sedentary shop.

